Emily Marsh-Gaulin
Front-End Development, Copywriting, Graphic Design & Illustration
The content creation process is also a problem-solving process.
Whether visual or verbal, commercial or fine art, every piece of content you’ve seen was made with an underlying purpose — to drive customer clicks in an email, to instruct employees in an internal briefing, to move an audience emotionally in a documentary. I partner with clients to identify a clear, specific goal for each project, from a single social post to an entire brand package. Who needs to see this? What should they know after seeing it? What should they do next?
Once we establish project scope and limitations — medium, budget, existing visuals, et cetera — I get to do my favorite thing in the world, and I work through the problem-solving process in human-centric graphic design, copywriting, and web development. You then get to do your new favorite thing, and you’ll work with a creative professional who hasn’t forgotten her marketing roots.
